Santa Cruz Formally Dedicated as a World Surfing Reserve


The afternoon ceremony at Steamer Lane. From left to right: Mark Stone, Jane McKenzie, Brian Kilpatrick, Sarah Gerhardt and her children, John Leopold, Dustin MacDonald, Jim Littlefield, Robert “Wingnut” Weaver, Dean LaTourrette, Geoffrey Dunn, Kim Stoner. Photo: Howard “Boots” McGhee

Santa Cruz Formally Dedicated as a World Surfing Reserve
Community Comes Together in Rousing Series of Ceremonies

April 30th, 2012 – Santa Cruz, CA, USA – The local and international communities came together on Friday and Saturday to commemorate and celebrate Santa Cruz as a World Surfing Reserve, in a series of dedication events that included a number of festivities, from an “Evolution of the Wetsuit” fashion show to a spiritual paddle out at Pleasure Point. The official dedication event took place in front of the Santa Cruz Surfing Museum at Steamer Lane, and featured a collection of inspiring speeches from local surfing and environmental leaders and public officials.

“The Santa Cruz World Surfing Reserve implicitly underscores the importance of our waves and coastline,” said Pat O’Neill, President and CEO of O’Neill Wetsuits, a supporter of the reserve. “It provides additional worldwide recognition to what we have long known and cherished – that Santa Cruz is a unique special place worth protecting for our families and future generations.”

The heralded Santa Cruz surf zone – designated as the area from Natural Bridges on the western end to Opal Cliffs just east of Pleasure Point – joins only three other sites to claim such status—Malibu in California, Ericeira in Portugal, and Manly Beach in Australia.

On Friday night, the community held a celebration at the Cocoanut Grove at the Santa Cruz Wharf, which included a show tracing the evolution and development of the modern surfing wetsuit from the 1950s to present, using local surfing celebrity models. The show began with the precursor to the wetsuit, a high-waisted “speedo-type” belted swim suit made of wool, and ended with a 2013 O’Neill wetsuit.

Saturday morning at Pleasure Point, Ohlone Native American Indian Elder and Shaman Patrick Orozco led a moving blessing on the beach that was followed by a beautiful song performed by local musician and surfer Ashley Lloyd. Surfers then paddled out into the kelpy waters of Pleasure Point where they united in a circle and gave thanks to the natural and cultural surfing heritage of Santa Cruz. During the paddle out, local icon Jack O’Neill came out onto the balcony of his house at Pleasure Point and saluted the surfers, which was met by a loud chorus of cheers from all the surfers in the water. Finally, on Saturday afternoon, community members gathered at the Lighthouse lawn at Steamer Lane for the official dedication ceremony, and listened to brief talks from local leaders on the importance of protecting Santa Cruz’s waves and coastline.

“We are so blessed in this community,” said Santa Cruz Vice-Mayor Hilary Bryant, who is a surfer herself and serves on the Santa Cruz Local Stewardship Council, the group that will provide ongoing oversight for the Reserve. “As important as our parks are, the waves are important to us too.”

Santa Cruz received its approval as a World Surfing Reserve in February 2011. Its application ranked highly on all World Surfing Reserve criteria: wave quality and consistency, unique environmental characteristics, surf culture and history, and community support. More than 23 surf spots dot the area’s coastline, with a handful of iconic locations such as Steamer Lane and Pleasure Point. The cold-water marine environment not only provides a playground for surfers, but also provides habitat for one of the most robust coastal and marine ecosystems on the planet. Santa Cruz’s importance in the history of surfing is undeniable. It was the birthplace of surfing on the North American continent and played a pivotal role in the creation and development of the surfing wetsuit, which opened up surfing to new regions around the world.

“This honor is perfect for Santa Cruz,” said Robert “Wingnut” Weaver, a Santa Cruz World Surfing Reserve ambassador. “We are ground zero for surfing on the mainland. No town deserves it more.”

At the end of the dedication ceremony, the members of the Local Stewardship Council signed a plan for the ongoing management and stewardship of the Santa Cruz World Surfing Reserve. This plan outlines how the group would respond to threats that may arise, what type of stewardship activities the group will carry out, and how the group will reach out to the general public to provide education about Santa Cruz’s incredible surfing resources and how to protect them.

“Santa Cruz is a leader not only in the surfing world but also in maintaining a tremendous environmental legacy,” said Save The Waves Board President and World Surfing Reserves Executive Committee member Dean LaTourrette. “We’re excited to honor this heritage and to work with the community to build increased layers of environmental protection.”

Photos from the ceremonies:

The Pleasure Point Brass Band kicked off the evening celebration on Friday. Photo: Kelly Vander Kay

The models of the “Evolution of the Wetsuit” Fashion Show. Photo: Kelly Vander Kay

Before the paddle out, John Leopold, Santa Cruz County Supervisor and Local Stewardship Council, reads the County’s proclamation recognizing the Santa Cruz World Surfing Reserve. Photo: Leonel Romero

Surfers were met by outrigger canoes and the O’Neill catamaran during the morning paddle out at Pleasure Point. Photo: Leonel Romero

Surfers from the paddle out wave to local icon Jack O’Neill, who saluted the crowd from his balcony. Photo: Leonel Romero

Santa Cruz singer and songwriter Ashley Lloyd opened both the morning and afternoon ceremonies with ocean-inspired melodies. Photo: Kelly Vander Kay

Classic woodies were parked near the ceremony and illustrated Santa Cruz’s surf heritage. Photo: Leonel Romero

Longtime Santa Cruz surfer Jane McKenzie gives a moving speech about protecting the ocean. Photo: Leonel Romero

Dean LaTourrette presents the Santa Cruz World Surfing Reserve booklet. Photo: Leonel Romero

About World Surfing Reserves
World Surfing Reserves (WSR) proactively identifies, designates, and preserves outstanding waves, surf zones and their surrounding environments, around the world. WSR is an initiative launched by Save The Waves Coalition in 2009 in conjunction with National Surfing Reserves Australia and other partners.

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